I’m a Strategic Product Designer with over nine years of experience in digital product innovation, UX/UI, and service design. I specialize in leading end-to-end design processes, from user research and journey mapping to prototyping and usability testing, working closely with cross-functional teams to bring clarity and cohesion to complex challenges.
With a growing focus on strategy, systems thinking, and organizational transformation, I connect human-centered design with business objectives to deliver scalable, future-ready solutions that foster business growth. My approach is grounded in in-depth research, strategic foresight, and collaborative leadership, enabling organizations to navigate uncertainty and create a meaningful impact.
My background includes product development, digital marketing, audiovisual, and user experience strategy, enabling me to craft intuitive solutions. I thrive in fast-paced settings, utilizing strong communication and leadership skills to transform ideas into tangible results from conception to launch. My goal is to enhance user experiences and deliver value to both users and businesses.
I hold a Master's degree in Strategic Design for Complexity, which helps me approach challenges from a systems perspective and align decisions with organizational strategies. I am skilled in building scalable design systems and applying design thinking and agile methodologies. My focus is on product enhancement and innovation, utilizing data-driven analysis, foresight, and systems thinking to foster innovation.
Outside of work, I enjoy baking, cycling, painting, and reading, activities that keep my creativity sharp and help me stay balanced.